MY DEEP DIVE

Use AI as Your PMM Copilot

How to Turn ChatGPT into a Strategic Partner for Product Marketers

Hey,

This week I came across something worth sharing:

"How Sam Parr Uses ChatGPT as His Executive Coach" — a short, tactical guide that breaks down how Sam turned ChatGPT into a 24/7 strategic partner for life and business.

As I read it, one thing became clear:
This framework is perfect for product marketers.

Because let’s be honest:
We’re asked to juggle messaging, launches, sales enablement, feedback loops, and alignment — often solo. But what if you had an intelligent assistant that could think with you, challenge your assumptions, and guide your decisions?

Here’s how to adapt Sam’s system for product marketing

🔧 Step-by-step: How to Use ChatGPT Like a PMM Copilot

✅ Step 1: Interview Yourself
Have ChatGPT ask you a set of deep-dive questions about:

• Your product(s) and positioning

• Personas, pain points, and competitors

• GTM motion, key metrics, and what’s currently not working

Give honest, detailed answers — this becomes your PMM brief.

✅ Step 2: Gather Feedback from Others
Ask your sales team, product lead, or stakeholders:

Upload this into ChatGPT. It’ll start spotting patterns in how you operate — good and bad.

✅ Step 3: Feed It Data
Upload:

• Your latest messaging docs or pitch decks

• Launch retros

• Win/loss notes

• Sales enablement collateral

Now ask:

✅ Step 4: Ask It to Roleplay
Let it become your:

• Sales rep: “How would you pitch this to a skeptical buyer?”

• Customer: “What’s confusing about this value prop?”

• Stakeholder: “What might I push back on in this launch plan?”

This turns your AI tool into a safe space for sharpening your ideas before they hit real stakeholders.

📌 Why This Works for Product Marketers

• You already live at the intersection of strategy, storytelling, and execution.

• You rarely get deep feedback from multiple teams.

• You have to create structure out of chaos — and fast.

ChatGPT becomes your:
✅ Sparring partner
✅ Messaging validator
✅ Research assistant
✅ Quiet sounding board for positioning, personas, and GTM decisions

And the best part? It doesn’t need a calendar slot.

📎 Resource Link

You can find the original guide here:
How Sam Parr Uses ChatGPT as His Executive Coach (PDF)

Or search for the write-up via My First Million podcast resources.