Hey,
Episode 1 of Season2 of my podcast is officially live!
In this episode of My Way Marketing, I sit down with Hattie the PMM to unpack why smart, hardworking marketers keep getting laid off — and why it’s rarely about talent or effort.
The real issue?
Most marketers are playing checkers in a world that rewards chess players.
We talk about why marketing is still treated as a cost center, how people-pleasing quietly destroys careers, and the hidden rules that determine who survives when budgets tighten.
This isn’t a motivational pep talk.
It’s a clear-eyed conversation about career leverage, visibility, and ownership — and how to stop confusing hard work with real value.
If you’ve ever felt undervalued, disposable, or stuck in a loop of burnout → layoffs → self-doubt, this episode will help you reframe the game you’re playing.
Go to the episode:
Listen on Apple Podcast and Spotify
Watch the full episode on Youtube
Hattie the PMM
"You’re not bad at marketing. You were just playing checkers in a chess game."
A few key learnings:
Being busy ≠ being valuable
Visibility beats effort when markets tighten
Careers don’t fail because of skill gaps — they fail because of misalignment
You don’t need more tactics — you need better judgment
Playing the game consciously is better than pretending it doesn’t exist
The most resilient marketers invest in becoming, not just doing
Say "Hi" to Hattie:
Join Product Markters: https://www.productmarketers.com/
I hope you enjoyed this conversation as much as I did, subscribe to my newsletter and get notified about new episodes and other valuable news on how to become a Modern Marketing Leader
Thank you for being part of this journey, let me know what you think of my podcast, any feedback is more than welcome.
Your support means the world to me, and I can't wait to share more episodes with you.
P.S. Do it Your Way 🧭
Ivan
