Welcome to My Way!

Hey - Ivan here. First of all, thank you for subscribing.

If you are here to…

  • understand marketing and personal branding

  • build a resilient personal brand from scratch

  • future-proof your career and gain a competitive advantage

  • learn how to have new AI technologies work for you

…you are in the right place!

I work with top-notch tech companies helping them build from scratch their marketing teams, and implement high-impact growth strategies, by creating a deep connection between marketing, sales, product, and customer

My personal brand helped me transition from being a professional athlete and physiotherapist to becoming a marketing expert by leveraging my transferable skills.

But it didn’t happen overnight and was certainly not easy.

That’s why I decided to build this free newsletter, a resource I wish I had when I started this journey. I want you to have a successful career learning from my mistakes and my experience.

I strongly believe that building your personal brand will help you be more successful regardless of the direction you want to take.

So if that’s why you are here, you are in the right place!

Here’s what you get:

My weekly newsletter: Every Monday morning, you’ll get my weekly newsletter with:

  • A deep dive into personal branding and AI. These are step-by-step guides based on my experience, learnings, and mistakes.

  • The best links I found to help you stay on top of new events, trends, and resources

  • My latest podcast episode with world-class industry experts (yes in case you didn’t know I also have a podcast, it’s called My Way).

  • My recommendation of tools that can help you in your journey

A few brief welcome emails: I’ll also share a short series of welcome emails with more insights, tutorials, and resources.

Important!!! If you want access to my FREE 7-Day AI-Powered Personal Branding Challenge, make sure you read the email you just received in your inbox.

IMPORTANT: Check your inbox for my welcome email.

Then move it to your primary inbox so you see my newsletter.

Last thing: Here are 3 ways I can help:

My top guides:

My top podcasts:

Work with me:

If you want to be mentored by me, let’s talk.


That’s all for now. See you in the next email.

P.S. Do it your way 🧭

-Ivan